You know how hard it can be to be known for a specific skill: competition is fierce, and it can be hard to emerge from the mass, especially if you’re focused on making money.
There’s a way to strengthen your position as a freelancer: starting a blog, a platform where you can showcase your expertise, be seen, and gets clients.
Every freelancer should have a blog! If you think that this only applies to people in digital marketing or, even better, writing, you’re making a big mistake.
Every freelancer, in every niche, with any skill to show, must have a platform to express ideas and expertise.
Despite the rise, shine (and sometimes fall) of social media, articles are more relevant than ever, and people keep reading and sharing them, helping freelancers in being known in a specific industry.
Many people think to blog as a dream job, and it can become, but in the case of freelancers and self-employed, it’s the best way to show you’re an expert on something in particular. And this can lead to getting new clients inspired by your expertise, your story, your portfolio, your style.
Check out these three easy-to-understand stats by Hubspot , that can help you figure out the benefits of blogging for your work, no matter your industry:
- 55% of marketers say blog content creation is their top inbound marketing priority;
- Marketers who prioritize blogging efforts are 13x more likely to see positive ROI;
- 70% of marketers actively invest in content marketing;
- Professionals who blog receive 97% more links to their website.
Sharing your knowledge can become a significant asset for your freelancing business, it shows prospects that you are a professional in what you do, and you know how to do things.
Have a look at these powerful numbers by DemandMetric:
- 60% of people purchase a product after reading a blog post about it.
- 47% of buyers read three to five pieces of content before making a purchase decision.
Now apply these statistics to prospective clients: if someone is looking for a highly-skilled professional in a specific niche, the first thing they would do is to scan the Web to select candidates. If you show this person your expertise in what they’re looking for, you have a competitive advantage over other candidates.
Showing Your Freelancing Expertise on a Blog
The expertise in one topic is what makes a blog tremendous, and it works for every niche and industry: whether you’re a plumber or a writer, you have something to say, and if you start putting your expertise out there, you’ll give people a reason to hire you.
In fact, your goals with a blog should be to give answers to the following questions:
- What problems can I solve for people?
- How can I anticipate people’s needs in my industry?
- What problems did I have in the past, and I couldn’t find a solution?
If you know how to answer these three questions and you have a blog, you can become a valuable asset for companies looking for a freelancer with your expertise.
Blogging is a great way to promote your work!
Promoting your work and becoming a recognized expert in your niche may bring you in touch with a lot of people, both professionals and not. Blogging as a professional will help you in networking, and it will boost your creativity: showing people you know something will build and boost your confidence.
If you know how to channel all of this, you will genuinely enjoy having a blog, and your freelancing career will benefit for sure.
Things You Need to Know Before Starting a Blog as a Freelancer
I don’t want to sugarcoat the fact that having a blog is time-consuming. It requires a lot of effort, and it can be disheartening to put so much time and energy into something and not see it “pay off.” Blogging is not an easy thing to do, and before you embark on this journey, you need to be sure you can commit.
On average, it takes 3 hours 57 minutes to write a blog post of 1000+ words long (source: OrbitMedia), and at least at the beginning of your adventure, you should plan on publishing every other day to get more substantial results.
According to Hubspot, companies and professionals that publish 16+ blog posts per month get nearly 3.5X more traffic than those that publish 0-4 monthly.
16 posts per month equals to almost one a day. It’s a lot.
Having a blog doesn’t only mean you’re going to write: blogging is a mix of words and visuals, and you need to have the right content mix in your blog posts.
In fact, according to OptiMonster, articles with images get 94% more views.
In-depth articles attract more links and tend to rank better on Google (source: Hubspot).
Let’s talk about getting traffic: part of your job, if you start a blog for your freelancing business, is to make sure your ideal clients read your content.
To make sure this happens, you need to have a strategy in place in terms of the content you’re going to produce, you’ve to have your keywords’ research nailed down, your site has to be optimized, and you’ve to promote your content to get them ranked.
Most of all, you need to be patient because an average of 5,760,000 blog posts is published every day, and 4,000 blog posts are published every minute (Head over to Internet Live Stats to see how many blog posts have been written just today).
According to Traffic Generation Cafe, once you publish 24-51 blog posts, blog traffic increases by up to 30%: this may happen quicker but also slower. Hence, you need to have realistic expectations in terms of outcome.
If you don’t have a lot of time or you’re in a hurry to make money, you have to prioritize, and starting a blog may not be your top priority. And there’s absolutely nothing wrong with this!
What about social media for freelancers?
Social media marketing requires a different article but just for the consistency of this one, it’s worth noticing that not all social networks are created equal, and not all social networks are useful for freelancers.
According to Statista, there are 2.05 billion social media users globally and this number will increase to almost 3.43 billion in 2023, but how many of them can avail of your services and your knowledge?
As a freelancer, you need to understand the real value of every social network and go for the one(s) that can bring you a better ROI.
One of the most effective exercises to do is defining the followings:
- an idea of the results you want
- who is your target demographic (age, but also budget)
Your social channel selection is also affected by whether you operate in the B2B or B2C industry.
Evaluating the above is key to selecting the right social media channels for your brand, and will save you a lot of time!
After having analyzed your business and your goals, you may also decide you don’t need social media to promote your content and your business.
It’s totally fine: to flourish as a freelancer, you don’t need to be famous, but you need to be an expert. Redirect your efforts on something else, whether it is paid marketing or more SEO stuff.
Should Freelancers Have a Blog?
Based on all of the above, does every freelancer need a blog? Is blogging worth it for a freelancer?
Yes, if you do it the right way.
You need to be ready to invest time in it, be consistent, and engage with the right audience: it may take time, but it will give you a competitive advantage, something that will strengthen your position in the freelancing world. Also, if you blog regularly, your traffic will grow, and you won’t have to spend much in adv.
No, if you don’t have time to maintain it or if you’re looking for quick results.
In this case, it is better to have a highly curated website where you can showcase your portfolio and your expertise and eventually plan some paid campaign to reach your ideal clients.
Are You Ready to Take on the Challenge?
If you’ve decided to start your own blog for your business, these are a few resources we recommend:
- NameCheap or Domain.com: to register your domain name;
- BlueHost: to host your blog (it comes with WordPress installed);
- WpEngine: another hosting, and in this case you can go for the managed or the unmanaged one;
- Premium WordPress Themes: you can choose one for your blog;
- Weebly: if you want to use a ready-to-go platform and just focus on content.
Want To Remember It? Pin It.
This post contains affiliate links, which means that we may receive a small commission, at no cost to you, if you make a purchase through a link.